Only the Portuguese version of the Privacy Policy is legally binding. Translations have been provided for your convenience. In the event of any discrepancy between the translation and the original in Portuguese, it is the original in Portuguese that prevails.
On May 25, 2018, the General Regulation on the Protection of Personal Data came into force – Regulation No. 2016/679 of the European Parliament and the Council, of April 27, 2016, which establishes the rules relating to the protection, processing and free circulation of personal data of natural persons and which applies directly to all entities that process this data, in any member state of the European Union, including Portugal.
This privacy policy describes the practices of Magical Douro in relation to personal information and data that allows individuals to be identified (“Personal Data”). This privacy policy applies to this Website, email and text messages, and social media accounts (the “Platforms”). By using the Platforms, you agree to the terms of this policy.
CATEGORIES OF PERSONAL DATA COLLECTED
The new General Data Protection Regulation establishes a more comprehensive definition of the concept of personal data. Personal data is any information, regardless of its nature and the medium in which it is presented, capable of identifying a person. Examples of categories of personal data processed by Magical Douro are:
Platform Data: When you visit our Website, we may collect data about you. Some of this data may be personal data. This information may include your search history, IP address, screen resolution, browser used, operating system and its settings, access times and the URL you used to reach us. If you are using a mobile device, we may also collect data that identifies your device, its settings and its location.
Booking details: If you make a booking via our Website, we may need additional details from you. This information may include your name, identification document number, tax identification number (TIN), age, date of birth, telephone number, email, address, payment details, credit card details, billing address.
RESPONSIBLE FOR THE PROCESSING OF YOUR PERSONAL DATA
The entities responsible for processing your personal data are Magical Douro and CodeLineStudios, owner of the PlanyGest.com reservation platform used by this Website.
PURPOSE FOR PROCESSING YOUR PERSONAL DATA
Magical Douro guarantees that your personal data is only processed for the purposes communicated to you, and is not used for any other purpose. Therefore, we process your personal data to guarantee the quality of the service we provide and to be able to better respond to your needs. Some examples of purposes for which we may use your data are (non-exhaustive list):
Direct Marketing: To inform you of news, opportunities and promotions that may interest you.
Customer Management: So that we can send you all confirmations and/or requests for any reservation you make with us.
BASIS FOR PROCESSING YOUR PERSONAL DATA
Your express consent: whether in writing, or orally, for example, for direct marketing purposes, so that you receive emails or SMS messages from Magical Douro.
- The execution of a reservation or contract: that you entered into with Magical Douro, such as a reservation acquired from Magical Douro.
- Compliance with a legal obligation.
- The legitimate interest of Magical Douro: for example, for the purpose of improving the quality of the service provided.
SITUATIONS FOR USE OF YOUR PERSONAL DATA
At Magical Douro we process your personal data with your consent, when you make a purchase, when you hire a service or when you use our website. This treatment can be done orally, in writing or through our website.
Customer support: If you choose to contact our customer support services, we will collect any questions, complaints or other information you may send to our support team.
Promotional Data: If you choose to participate in any sweepstakes, contest or similar campaign, we will collect any information you provide in connection with such activity, such as photos, images, captions or other content, in accordance with the terms provided at that time.
When you provide us with personal data, you are informing us that it is true, current, complete and correct. You are also informing us that you are authorized to transfer them.
HOW WE COLLECT YOUR PERSONAL DATA
Personal data provided by you: We collect your personal data directly from you. For example, when you are providing us with your personal data when you contact us using the form on this Website or make a reservation, contact our customer service or enter a competition or prize draw.
Personal data we collect passively: We also collect your personal data passively. For example, we collect data about you over time and across different websites through advertisements. We also use tracking tools, such as cookies.
HOW LONG DO WE KEEP YOUR PERSONAL DATA
Magical Douro retains your personal data only for the period of time strictly necessary to carry out the purpose for which it was collected or, as the case may be, until you exercise your right to object or right to erasure. After this retention period, Magical Douro deletes your personal data.
TO WHOM DO WE TRANSMIT YOUR PERSONAL DATA
Whenever necessary, Magical Douro may transmit your personal data to third parties – partner companies of Magical Douro, for example, transport companies – solely and exclusively for the purpose of executing a service you have contracted, such as moving from a site to the location of the service. Your personal data may also be communicated, in compliance with the law, to State entities, such as the Tax Authority.
YOUR PERSONAL DATA PROTECTION RIGHTS AND HOW TO EXERCISE THEM
Right of access to information: You can obtain confirmation of which of your personal data is processed by Magical Douro, as well as the respective information about the purposes of processing or the storage periods for this data.
Right to rectification: You can request the amendment of your personal data that is incorrect or incomplete.
Right to erasure: You can request the erasure of your personal data, as long as there are no legal requirements for its conservation.
Right to portability: You can receive the personal data you provided to us in a structured form in a machine-readable digital format.
Right to object: You can oppose or withdraw the consent you previously gave to the processing of your personal data.
Right to limit processing: You can request limitation of the processing of your personal data, in the form of: 1. Suspension of processing; 2.Limitation of the scope of processing to certain categories of data or processing purposes.
Right not to be subject to automated individual decisions: You can ask not to be subject to any decision made exclusively on the basis of automatic processing. These decisions are related to the definition of consumption profiles by Magical Douro, based on your tastes, interests and preferences, search and purchase history, etc., namely to provide a quality service and adapt marketing communications.
You can exercise these rights in writing, using the form available HERE on our website.
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